New Thing Co.
Blog

We take a look at the two beauty giants, Sephora and Ulta, and break down some interesting psychology used in their reward program and how it impacts the business.

Unpacking the long-running McDonald's Monolopoly campaign, it's psychology tactics and how it impacts the business.

Unpacking Chick-fil-a's psychology and business impact of their Free Food Card reward program for customers.

How we approach the structure and functionality of a reward technology tool.

Sometimes no is just one step closer to yes.