One thing that seemed to happen again and again while building Dosh was that our customers (like Dunkin', Costco, Shake Shack, Walmart/Sam's Club, Papa John's, and so many more) needed something specific to run a campaign. Usually, it was really specific.

App acquisition, membership sign ups, spend X get Y, AOV offers, day-parting, etc. It was a lot for our CLO-cash-back-solution to be the hammer to every nail. It obviously worked well enough because the company had those customers to begin with, was acquired in 2021 and is still alive today, but I wondered what could've happened if we did even more?

One of the things our New Thing customers tell us now is that they like that you can "do anything" with what we've built. We're reward agnostic so whatever currency someone can imagine, we can likely run it and drive results (cash back, %off, free item, points, etc).