We take a look at the two beauty giants, Sephora and Ulta, and break down some interesting psychology used in their reward program and how it impacts the business.
Aubrey Johnson
Published on
Jul 2, 2024
🚨 EP3 of our Rewards Program Breakdowns is here
We're talking 👁️👄👁️ BEAUTYYYYyy Programs 💅💇♀️ from the top players in the beauty space - Sephora and Ulta.
In this short video we break down 2 new psychology principles that make popular beauty reward programs so successful and unpack how they connect to the bottom line as well.
Resources mentioned in the video:
Influence: Science and Practice by Dr. Robert Cialdini
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention - https://home.uchicago.edu/ourminsky/Goal-Gradient_Illusionary_Goal_Progress.pdf
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