Unpacking the long-running McDonald's Monolopoly campaign, it's psychology tactics and how it impacts the business.
Aubrey Johnson
Published on
Jul 2, 2024
In our second installment of Rewards Program Breakdowns we unpack the epic and highly performant McDonald's Monopoly campaign. There are some really interesting psychological aspects to this campaign including:
- The endowment effect
- Habit loops
- Predictive routing
- The Ovsiankina Effect
- Skinner's Box / Skinner's Pigeons
Check the video out to learn more and grab some tips and tactics from MCD and what they've done with this rewards program over the years.
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