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Sports, Concerts & Events

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Sports, Concerts & Events

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Sports, Concerts & Events

Photo from the crowd at a sporting event.
Photo from the crowd at a sporting event.

Sports, Concerts & Events

Sports, Concerts & Events

Move merch, support sponsors and engage at events with New Thing. Attendees will love what you bring to your lobbies and jumbotrons via Augmented Reality.

Move merch, support sponsors and engage at events with New Thing. Attendees will love what you bring to your lobbies and jumbotrons via Augmented Reality.

Suggested Product:

Lens Thing

Journey Thing

Ways to start New Thing experience in

Sports, Concerts & Events

In-Store QR Code Display

Push Notification

Geo-based arrival

Ways to use New Thing experiences in

Sports, Concerts & Events

Drive sponsor sales

Use AR promotions to funnel sales directly from your audience to sponsor websites, on-site areas and more. Embedding codes, barcodes, or QR codes within the AR experience allows for seamless integration with sponsor goals, enhancing the conversion experience and driving targeted sponsor goals.

Create new partnerships

Event venues can use AR to highlight specific products, merch or sponsor specific content. This fosters dynamic partnerships and introduces a unique element to traditional reward systems.

Reward on arrival

Activate AR rewards based on geographic location, specified via CSV or other data sources. For instance, one customer used printed QR codes at physical locations to unlock an AR reward when scanned. Use geo-location push when a customer comes within range of a reward location to run an AR reward and drive a transaction.

Drive attributed footfall

Track and enhance foot traffic to your events or stores with AR experiences designed to draw and direct crowds. Use location-based AR triggers with Journey Thing to guide visitors through specific paths, enhancing their journey and attributing footfall directly to your targeted marketing efforts.

Drive dynamic footfall

With the Journey Thing product, retailers can design a journey that rewards attendees at each step, driving footfall to specific spaces and culminating in grand prizes. The system can adapt dynamically, redistributing footfall to maintain engagement and meet exhibitor needs effectively.

Enhance email conversions

Revolutionize your email marketing by embedding AR experiences within your messages. These engaging rewards can drive higher open rates and conversions as recipients interact directly from their inbox, transforming static emails into captivating AR adventures that lead to direct actions.

Enhance app acquisition

Use AR content to drive app-specific goals such as account creation or wallet funding. Users are enticed to unlock rewards through AR interactions, which are then claimed by completing desired actions within the app, effectively driving app engagement and fulfilling marketing objectives.

Enhance rewards content

Augment your existing loyalty programs by integrating AR rewards that add a layer of excitement and innovation. Transform traditional rewards into memorable, interactive experiences that keep your customers engaged and eager to achieve more.

Convert Retail Media Networks

AR rewards can transform retail media network engagements by making the advertisement itself a part of the interactive experience. This not only improves interaction rates but also provides a measurable link to conversions, aiding retailers in monetizing their RTM investments more effectively.



Ways to start New Thing experience in

Sports, Concerts & Events

In-Store QR Code Display

Push Notification

Geo-based arrival

Ways to use New Thing experiences in

Sports, Concerts & Events

Drive sponsor sales

Use AR promotions to funnel sales directly from your audience to sponsor websites, on-site areas and more. Embedding codes, barcodes, or QR codes within the AR experience allows for seamless integration with sponsor goals, enhancing the conversion experience and driving targeted sponsor goals.

Create new partnerships

Event venues can use AR to highlight specific products, merch or sponsor specific content. This fosters dynamic partnerships and introduces a unique element to traditional reward systems.

Reward on arrival

Activate AR rewards based on geographic location, specified via CSV or other data sources. For instance, one customer used printed QR codes at physical locations to unlock an AR reward when scanned. Use geo-location push when a customer comes within range of a reward location to run an AR reward and drive a transaction.

Drive attributed footfall

Track and enhance foot traffic to your events or stores with AR experiences designed to draw and direct crowds. Use location-based AR triggers with Journey Thing to guide visitors through specific paths, enhancing their journey and attributing footfall directly to your targeted marketing efforts.

Drive dynamic footfall

With the Journey Thing product, retailers can design a journey that rewards attendees at each step, driving footfall to specific spaces and culminating in grand prizes. The system can adapt dynamically, redistributing footfall to maintain engagement and meet exhibitor needs effectively.

Enhance email conversions

Revolutionize your email marketing by embedding AR experiences within your messages. These engaging rewards can drive higher open rates and conversions as recipients interact directly from their inbox, transforming static emails into captivating AR adventures that lead to direct actions.

Enhance app acquisition

Use AR content to drive app-specific goals such as account creation or wallet funding. Users are enticed to unlock rewards through AR interactions, which are then claimed by completing desired actions within the app, effectively driving app engagement and fulfilling marketing objectives.

Enhance rewards content

Augment your existing loyalty programs by integrating AR rewards that add a layer of excitement and innovation. Transform traditional rewards into memorable, interactive experiences that keep your customers engaged and eager to achieve more.

Convert Retail Media Networks

AR rewards can transform retail media network engagements by making the advertisement itself a part of the interactive experience. This not only improves interaction rates but also provides a measurable link to conversions, aiding retailers in monetizing their RTM investments more effectively.



Ways to start New Thing experience in

Sports, Concerts & Events

In-Store QR Code Display

Push Notification

Geo-based arrival

Ways to use New Thing experiences in

Sports, Concerts & Events

Drive sponsor sales

Use AR promotions to funnel sales directly from your audience to sponsor websites, on-site areas and more. Embedding codes, barcodes, or QR codes within the AR experience allows for seamless integration with sponsor goals, enhancing the conversion experience and driving targeted sponsor goals.

Create new partnerships

Event venues can use AR to highlight specific products, merch or sponsor specific content. This fosters dynamic partnerships and introduces a unique element to traditional reward systems.

Reward on arrival

Activate AR rewards based on geographic location, specified via CSV or other data sources. For instance, one customer used printed QR codes at physical locations to unlock an AR reward when scanned. Use geo-location push when a customer comes within range of a reward location to run an AR reward and drive a transaction.

Drive attributed footfall

Track and enhance foot traffic to your events or stores with AR experiences designed to draw and direct crowds. Use location-based AR triggers with Journey Thing to guide visitors through specific paths, enhancing their journey and attributing footfall directly to your targeted marketing efforts.

Drive dynamic footfall

With the Journey Thing product, retailers can design a journey that rewards attendees at each step, driving footfall to specific spaces and culminating in grand prizes. The system can adapt dynamically, redistributing footfall to maintain engagement and meet exhibitor needs effectively.

Enhance email conversions

Revolutionize your email marketing by embedding AR experiences within your messages. These engaging rewards can drive higher open rates and conversions as recipients interact directly from their inbox, transforming static emails into captivating AR adventures that lead to direct actions.

Enhance app acquisition

Use AR content to drive app-specific goals such as account creation or wallet funding. Users are enticed to unlock rewards through AR interactions, which are then claimed by completing desired actions within the app, effectively driving app engagement and fulfilling marketing objectives.

Enhance rewards content

Augment your existing loyalty programs by integrating AR rewards that add a layer of excitement and innovation. Transform traditional rewards into memorable, interactive experiences that keep your customers engaged and eager to achieve more.

Convert Retail Media Networks

AR rewards can transform retail media network engagements by making the advertisement itself a part of the interactive experience. This not only improves interaction rates but also provides a measurable link to conversions, aiding retailers in monetizing their RTM investments more effectively.



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