Convert Retail Media Networks

AR rewards can transform retail media network engagements by making the advertisement itself a part of the interactive experience. This not only improves interaction rates but also provides a measurable link to conversions, aiding retailers in monetizing their RTM investments more effectively.

Reward on arrival

Activate AR rewards based on geographic location, specified via CSV or other data sources. For instance, one customer used printed QR codes at physical locations to unlock an AR reward when scanned. Use printed materials or screens at your retail store to create an AR reward moment for your consumer and shift purchasing decisions to your needs.

Drive attributed footfall

Track and enhance foot traffic to your events or stores with AR experiences designed to draw and direct crowds. Use location-based AR triggers with Journey Thing to guide visitors through specific paths, enhancing their journey and attributing footfall directly to your targeted marketing efforts.

Drive dynamic footfall

With the Journey Thing product, retailers can design a journey that rewards attendees at each step, driving footfall to specific spaces and culminating in grand prizes. The system can adapt dynamically, redistributing footfall to maintain engagement and meet exhibitor needs effectively.

Use transactions as triggers

Leverage customer transactions like an in-app order to create a follow on purchase via an AR reward. This can motivate customers to make additional in-store purchases during their wait or on arrival. Similar strategies can be applied across other verticals where customers engage in sequential purchases, enhancing both customer satisfaction and sales.

Enhance rewards content

Augment your existing loyalty programs by integrating AR rewards that add a layer of excitement and innovation. Transform traditional rewards into memorable, interactive experiences that keep your customers engaged and eager to achieve more.

Enhance social ads

Turn passive viewing into active engagement with AR rewards in your social ads. Engage audiences by offering them a discovery moment where they feel they've found or won something valuable, prompting them to visit your site and convert. For businesses focused on lead generation, integrating a data request form at the start of the AR experience can significantly build valuable leads.

Enhance email conversions

Revolutionize your email marketing by embedding AR experiences within your messages. These engaging rewards can drive higher open rates and conversions as recipients interact directly from their inbox, transforming static emails into captivating AR adventures that lead to direct actions.

Enhance app acquisition

Use AR content to drive app-specific goals such as account creation or wallet funding. Users are enticed to unlock rewards through AR interactions, which are then claimed by completing desired actions within the app, effectively driving app engagement and fulfilling marketing objectives.

Create partnerships

Retail venues can use AR to highlight specific products or attract new merchants with a unique point of engagement and promotion. This fosters dynamic partnerships and introduces a unique element to traditional reward systems.