Lens Thing

Your core AR reward experience

Lens Thing is New Thing’s core AR Rewards tool built for marketers and their needs. Create a metrics-moving AR campaign and stand out.

Powerful

Now you have AR powers.

Start creating AR campaigns today. You don’t have to wait for a tech team or an agency anymore. Build and run highly engaging, white-label AR reward campaigns right now. Use your new superpower to move your metrics.

Step 1

Start

Your customer begins the experience based on the trigger you've decided. They are guided through the experience.

Step 2

Find

Customers look around in AR and find the 3D object you've assigned to the campaign. They tap the object and get their reward.

Step 3

Reward

When the customer taps the AR object they are shown their reward and given a clear call to action to redeem.

Tap to play

Step 1
Start
Your customer begins the experience based on the trigger you've decided. They are guided through the experience.
Step 2
Find
Customers look around in AR and find the 3D object you've assigned to the campaign. They tap the object and get their reward.
Step 3
Reward
When the customer taps the AR object they are shown their reward and given a clear call to action to redeem.

How it works

Powerful

Easy to deploy, easy to use.

Not only is the Lens Thing experience insanely engaging, it's incredibly easy as well. We've created an intuitive experience that makes interacting with your brand very rewarding and intrinsically easy.

Step 1
Start
Your customer begins the experience based on the trigger you've decided. They are guided through the experience.
Step 2
Find
Customers look around in AR and find the 3D object you've assigned to the campaign. They tap the object and get their reward.
Step 3
Reward
When the customer taps the AR object they are shown their reward and given a clear call to action to redeem.

Tap to play

White Label

Stand out, your way.

Lens Thing is 100% your colors, your fonts, your 3D and your style. Many of the text components are also configurable to meet your copy needs.

#smilefactory

After extensive ethnographic research on our platform, a trend emerged every time someone found a reward in AR:

a smile. 😄

Now, imagine your brand is what’s behind that moment of delight.

#smilefactory

After extensive ethnographic research on our platform, a trend emerged every time someone found a reward in AR:

a smile. 😄

Now, imagine your brand is what’s behind that moment of delight.

#smilefactory

After extensive ethnographic research on our platform, a trend emerged every time someone found a reward in AR:

a smile. 😄

Now, imagine your brand is what’s behind that moment of delight.

Flexible

You decide what triggers the reward experience.

Start with

QR Code

An email

App download

A social post

A social ad

Geolocation

Game downtime

SMS

QR Code

AR Reward Shown

Ex. Geolocation prompts a reward of points.

Your website

Product Page

Launch game

Map to a booth

A checkout flow

Redemption page

Distributor site

Reward wallet

Your website

Send someone to

Start with

QR Code

An email

App download

A social post

A social ad

Geolocation

Game downtime

SMS

QR Code

AR Reward Shown

Ex. Geolocation prompts a reward of points.

Your website

Product Page

Launch game

Map to a booth

A checkout flow

Redemption page

Distributor site

Reward wallet

Your website

Send someone to

QR Code

An email

App download

A social post

A social ad

Geolocation

App downtime

SMS

QR Code

Start with

AR Reward Is Shown

Ex. Geolocation prompts a reward of points.

Send someone to

Your website

Product page

Launch game

Map to a booth

A checkout flow

Redemption page

Distributor site

Reward wallet

Your website

Your customers are going to love hitting your goals.

On sentiment
91.9%
of customers said this is better than other reward experiences like email, discount codes or sweeps.
This was really cool and something I have never experienced before. I love H&M and this makes it even better.
Isabella C.
New Thing AR Reward Recipient
Great event overall and enrollments from AR recipients were higher. This experience got us a lot more leads.
John V.
Customer - Journey Thing
This brings differentiation for us when we hit walls in business growth. ...the engagement was incredible.
Bryan C.
Customer - Lens Thing
I actually like this idea of an experience. Fun and interactive with AR
Steven. N.
New Thing AR Reward Recipient
This is DOPE AF
Sam G.
New Thing AR Reward Recipient
On brand impression
89.03%
reported this influenced their view of the brand favorably.
Cool experience overall. I haven’t seen anything like it before.
Katherine S.
New Thing AR Reward Recipient
On likeliness to shop more
89.6%
of customers said they are more likely to shop at the brand if this experience is offered again in the future.
I loved it. Super fun!
Charlotte W.
New Thing AR Reward Recipient
Overall star rating
4.8

On sentiment
91.9%
of customers said this is better than other reward experiences like email, discount codes or sweeps.
This was really cool and something I have never experienced before. I love H&M and this makes it even better.
Isabella C.
New Thing AR Reward Recipient
Great event overall and enrollments from AR recipients were higher. This experience got us a lot more leads.
John V.
Customer - Journey Thing
This brings differentiation for us when we hit walls in business growth. ...the engagement was incredible.
Bryan C.
Customer - Lens Thing
I actually like this idea of an experience. Fun and interactive with AR
Steven. N.
New Thing AR Reward Recipient
This is DOPE AF
Sam G.
New Thing AR Reward Recipient
On brand impression
89.03%
reported this influenced their view of the brand favorably.
Cool experience overall. I haven’t seen anything like it before.
Katherine S.
New Thing AR Reward Recipient
On likeliness to shop more
89.6%
of customers said they are more likely to shop at the brand if this experience is offered again in the future.
I loved it. Super fun!
Charlotte W.
New Thing AR Reward Recipient
Overall star rating
4.8

On sentiment
91.9%
of customers said this is better than other reward experiences like email, discount codes or sweeps.
This was really cool and something I have never experienced before. I love H&M and this makes it even better.
Isabella C.
New Thing AR Reward Recipient
Great event overall and enrollments from AR recipients were higher. This experience got us a lot more leads.
John V.
Customer - Journey Thing
This brings differentiation for us when we hit walls in business growth. ...the engagement was incredible.
Bryan C.
Customer - Lens Thing
I actually like this idea of an experience. Fun and interactive with AR
Steven. N.
New Thing AR Reward Recipient
This is DOPE AF
Sam G.
New Thing AR Reward Recipient
On brand impression
89.03%
reported this influenced their view of the brand favorably.
Cool experience overall. I haven’t seen anything like it before.
Katherine S.
New Thing AR Reward Recipient
On likeliness to shop more
89.6%
of customers said they are more likely to shop at the brand if this experience is offered again in the future.
I loved it. Super fun!
Charlotte W.
New Thing AR Reward Recipient
Overall star rating
4.8

Feature rich AR rewards are at your fingertips.

Dynamic Reward Decisioning

Dynamically deliver different rewards to different members of your audience easily. New Thing handles reward decisioning for you.

Theme-able + White Label

Your fonts, your 3D, your styling, your colors, your branding and for most of the experience, your copy. Stay on brand while thinking out of the box.

Dynamic Object Positioning

How 3D assets are displayed and placed for your audience is up to you. Choose from a specific geolocation, display on object recognition, spatial device positioning and more.

Quick Campaign Creation

Even custom campaigns can be delivered in as few as 9 days, so you can start getting results ASAP.

Reward Agnostic

Use points? No problem. Cash back? We can do that. Whatever your reward currency is New Thing can communicate the reward to your audience seamlessly.

No-Code Web Option

New Thing products can run in the browser, browser-in-app or natively. For easiest deployment use our web-based solutions.

Tracking Pixel Integration

Use your tracking pixel to measure conversions and performance in your own toolset.

Reward Helper UIs

It's a game you can't lose. New Thing's AR interfaces help users find your reward if they appear be taking longer than usual.

Analytics + Data Access

All of your campaign performance is available to you during and after a campaign is complete.

Privacy Friendly

New Thing does not collect or store PII, transaction or other types of sensitive customer data. We relay engagement data and handover lead gen data to you.

Private Beta